In productionCase study · Digital services

Netcoaching: a digital agency where AI agents produce and humans coach.

Building websites, ad campaigns, blog posts and Google Business Profiles for dozens of small businesses takes an enormous amount of production. Netcoaching hands that production to specialized AI agents, and keeps people where they matter most: advice and sign-off.

Service
SaaS + human coaching
Clients
Small businesses and solo professionals (France)
Status
In production · 200+ clients supported
Deliverables
Websites, ads, blogs, Google Business Profiles
Website
netcoaching.fr
127clients currently in the program
140+deliverables produced: websites, campaigns, articles, posts
48 haverage time for a small-business website, from order to mockup
100%of deliverables approved by a human before publishing

Data from October 2026

01 · The need

Serve more clients without hitting a production ceiling.

A small agency quickly hits a ceiling: every new client adds hours of writing, layout and ad setup. To serve more clients without hiring, production had to scale without losing the personal touch.

The answer: a chain of AI agents, each specialized in one deliverable, orchestrated from order to delivery, and a human coach who remains the client's point of contact.

02 · The workflow

From order to delivery, before your eyes.

Example: a website and a Google Business Profile for a craftsman. Scroll down to follow production.

01 · The order

A guided questionnaire, then a video call.

The client picks a service and fills out a questionnaire. A coach meets with them to sharpen their offer and goals. It all becomes a structured brief.

02 · Production

Specialized agents take over.

Copywriting, structure, layout, local SEO: each agent has a precise role and a quality checklist.

03 · Review

Nothing goes live without human eyes.

The coach checks consistency, accuracy and compliance. The client then approves, and can ask for changes.

◆ Coach sign-off, then client sign-off
04 · Delivery

Live, then supported over time.

The site is published, the Google profile optimized, posts scheduled. The client follows everything from their portal.

netcoaching · order #1042
orderproductionreviewdelivery
brief.json generated
{
  "client": "Atelier Brun, cabinetmaker in Annecy",
  "service": "website + Google profile",
  "goal": "custom furniture quote requests",
  "tone": "handcrafted, warm, precise",
  "pages": ["Home", "Projects", "The workshop", "Contact"],
  "area": "Annecy + 20 miles",
  "coach": "video call Nov 4 · offer clarified"
}
order ✓productionreviewdelivery
<section class="hero">
  <h1>Custom furniture, handmade in Annecy</h1>
  <p>Since 2009, Atelier Brun has designed and built…</p>
  <a href="/contact">Request a quote</a>
</section>
order ✓production ✓reviewdelivery
Website agent · 4 pages written and laid out
Quality check · 18/18 points passed
Google profile agent · categories and services optimized
Coach · reviewing copy and pricing

Publish the Atelier Brun website? The client approved the mockup.

EditPublish
order ✓production ✓review ✓delivery ✓
Visits · 30 days1,284
Quote requests17
Google posts scheduled12
Website visits · first 30 days
03 · The agents

A team of specialized agents.

Each agent masters one deliverable. Together, they cover a small business's entire online presence.

W

Website agent

small-business sites · landing pages

Writes, structures and lays out websites from the brief, with a quality checklist.

A

Ads agent

Google Ads · Meta

Prepares campaigns: keywords, ads, targeting. Launch is always approved by a human.

B

Blog agent

articles · SEO

Produces articles optimized for local SEO, following an editorial calendar.

G

Google profile agent

Google Business Profile

Optimizes the profile, schedules posts and drafts replies to reviews.

The AI agents

Produce fast, without checklist misses

  • Write, structure, lay out
  • Prepare ad campaigns
  • Schedule Google posts
  • Check every deliverable point by point
The human coach

Advise, approve, reassure

  • Clarify the client's offer over video
  • Approve before anything is published
  • Answer the client's questions
  • Handle the edge cases
+Under the hood for technical teams
Orchestration
A chain of agents driven by an orchestrator and Make scenarios, from order to delivery.
Operator agents
Agents able to work inside web interfaces (back offices, ad managers) the way a person would.
Models
Large language models via API, chosen by task: writing, code, analysis.
Quality
Automated checklists and mandatory human sign-off before every publication.
Hosting
Fast static websites, hosted with a European provider.
Client portal
Orders, production tracking and approvals from a dedicated portal.
“I had my website and my Google profile within a week, with a real person to answer my questions. Requests now come in through the website, not just word of mouth.”
GNGuillaume NormandOsteopath (Saumur, France), Netcoaching client · translated from French
Service businesses

Do you deliver repetitive work for your clients?

Some of those steps can likely be handled by agents, with the level of human oversight that fits your business.

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